"A Creative Force and Storyteller by Nature."

- Bong Mines Entertainment

I'm a Creative Director and founder with more than a decade of experience originating brands and building the systems that let them scale across tech, music, and hospitality.

I started as an artist. I graduated from Berklee College of Music on a full scholarship and released my own work as a pop artist, earning more than a million streams on Spotify and press in Billboard and EARMILK. That foundation still shapes how I lead. I think in emotion, rhythm, and story first.

From music I moved into directing and creating brand visuals. I led shoots and shaped visual narratives for global brands including Pronovias, Tacori, Animoto, and LashBoxLA, alongside some of the industry's most respected photographers.

In 2020, I founded Packsia, the world's first all-vertical stock footage platform. I built it from zero, including the identity, the product, the go-to-market, and a global network of 60+ creators held to a single standard. Today it serves businesses in more than 65 countries and brands like Birkenstock, Summer Fridays, and FloDesk, and it has been featured in Forbes and Product Hunt. Most recently I launched Packsia's AI Studio, which builds our creative standard into a tool and allows our users to add their products into our curated footage.

As Creative Director at Avondale Hospitality, I lead brand and creative across a multi-brand portfolio that includes Casaléna, Sonico, Superetta, and concepts in development. I keep each brand distinct while holding all of them to one, elevated standard. I built the group's social presence from zero to more than one million monthly views, led the Casaléna work that earned coverage in the Los Angeles Times, Eater, and The Hollywood Reporter, and I'm the lead editor of the substack publication, The LA Edit.

My work lives at the intersection of culture and commerce. I think about how brands move through the world, how they sound, how they feel, how they invite people in. Whether I’m concepting merchandise, art directing campaigns, or building creative frameworks that scale, I’m always asking the same question: does this feel true?

I’m drawn to environments where art and strategy coexist, where creative leadership isn’t just about output, but about shaping culture, nurturing talent, and building something that lasts.