05
Cait
The brand, the sound, and the entire visual world of a pop music project.
BRAND DESIGN
Built the full visual identity from zero. Creative direction of every expression of it across photography, design, video, and social content.
FILM & PHOTOGRAPHY
Directed and edited the music videos, photoshoots and retouched the final images, holding every frame to one brand standard.
Earned media
Secured features in Billboard, EARMILK, and more.
WORLD BUILDING
Led styling, set design, and art direction so each release felt like part of one world.
