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Packsia
A curated vertical stock video marketplace, built and branded from zero.
Brand origination
Defined Packsia's identity and guidelines alongside external agency partners, and held that standard across product UI/UX, social, paid media, and print.
Digital flagship
Designed and built the current website in its entirety, including all functions, user tools, and database design.
AI as amplified taste
Conceived, built, and launched the Packsia AI Studio, which puts the brand's creative standard into a tool that lets customers make on-brand content at scale. I also led its go-to-market campaigns.
Creative network
Built, curated and directs a global network of 60+ contributing creators, all held to a single Packsia standard.
