08
Superetta
Brand identity for a new convenience store concept.
Brand identity & SYSTEM
Created the full identity from zero and wrote the complete brand guidelines - including primary and secondary logos, wordmarks, typography, color palette, brand messaging, and more.
PRIVATE LABEL
Concepted Superetta’s in-house product line, including Super Coffee and Super Soda, which extends the brand onto the shelf.
MERCHANDISE
Designed the merchandise collection, including sweaters, tote bags, and more.
