03
Casaléna
End-to-end ownership of the brand's image, voice, touchpoints, and presence.
Digital Growth
Expanded the brand's social presence by 330% in year one.
Creative Direction
Direct, and often shoot, every campaign. I also own the content calendar, newsletter, copy, and brand messaging.
Earned media
Secured features in Eater, The Hollywood Reporter, LA Magazine, the Los Angeles Times, and OpenTable.
Digital flagship
Led the full redesign and rebuild of the website.
Brand at every touchpoint
Led merchandise design, menu design, packaging design, and partner across teams so the standard holds everywhere a guest meets the brand.
