Sonico

A new concept being brought to market from pre-opening through launch.

Brand identity

Part of the core team that defined Sonico's brand direction. I authored the brand guidelines that turned it into a working system.

Launch strategy

Leading the marketing strategy for the November 2026 opening.

Pre-opening presence

Designed the pre-launch Instagram and built the website so the brand is fully formed before the doors open.

Creative direction

Directing agencies, photographers, and film directors to keep every piece of pre-opening work at one brand standard.